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SEO

Metadata, Open Graph images, RSS feeds, and JSON-LD — Blume's discoverability layer, grouped under one seo config.

Blume handles the discoverability layer for you: page metadata, social share images, feeds, and structured data. The three configurable features live under the seo key in blume.config.ts; metadata is driven by your content.

seo: {
  og: { enabled: true },
  rss: { enabled: true, types: ["blog", "changelog"] },
  sitemap: true,
  robots: true,
  structuredData: true,
}

Most of this is sharper with an absolute site URL — set deployment.site so feeds, OG images, canonicals, the sitemap, and JSON-LD can emit full URLs.

Metadata

Every page renders the standard <head> tags from your config and frontmatter:

  • <title> — the page title plus your site title.
  • <meta name="description"> and og:description — the page description, falling back to the site description.
  • og:title — the page title.
  • <link rel="canonical"> — the page’s absolute URL (when deployment.site is set).

Override any of these per page with seo frontmatter:

---
title: Pricing
description: Plans and pricing for every team size.
seo:
  title: Pricing — Acme
  canonical: https://acme.com/pricing
  noindex: false
---
PropType
seo.title?string

Override the <title> and og:title for this page.

Typestring
seo.description?string

Override the meta + og:description.

Typestring
seo.image?string

Custom social image (see Open Graph).

Typestring
seo.canonical?string

Override the canonical URL.

Typestring
seo.noindex?boolean

Emit robots noindex and skip structured data.

Typeboolean

Open Graph images

Blume can render a 1200×630 social card for every page at build time — no headless browser, thanks to Takumi, so builds stay fast. On by default once deployment.site is set or auto-detected (the og:image URL has to be absolute to be useful to crawlers), and off otherwise. Set enabled to override that either way:

seo: {
  og: { enabled: true }, // or false to opt out even with a site set
}

Each card is derived from your content and theme — the page title as the headline, your site title as the eyebrow, and your theme accent for the mark. Images are served at /og/<slug>.png, mirroring each route, and are prerendered as static files even in server mode:

Page route Image URL
/ /og/index.png
/quickstart /og/quickstart.png
/configuration/ai /og/configuration/ai.png

Override the generated card for any page with seo.image — a file in public/ or an external URL. It takes precedence over the generated card and works even when og is off, so you can mix custom images with generated ones:

---
title: Pricing
seo:
  image: /og/pricing-custom.png
---

seo.image is frontmatter, so it only covers Markdown and MDX content. To give a custom .astro page its own social image — a marketing home or landing page, and the way to give the home page alone a bespoke share image — pass the ogImage prop to PageLayout.

RSS feeds

Blume builds an RSS feed for each content type in rss.typesblog and changelog by default — that has pages, served at /<type>/rss.xml. See Feeds for authoring blog and changelog entries with dates.

seo: {
  rss: {
    enabled: true,
    types: ["blog", "changelog"],
    limit: 50,
  },
}
Option Default Description
enabled true Generate feeds.
types ["blog", "changelog"] Content types that each get a feed.
limit 50 Maximum items per feed, newest first.

Blume injects <link rel="alternate"> tags so browsers and feed readers discover the feeds automatically.

Structured data

Blume emits schema.org JSON-LD in every page’s <head> so search engines understand your content. On by default:

seo: {
  structuredData: true,
}

Each page includes:

  • a WebSite node for site identity,
  • the page as an articleBlogPosting for blog posts, TechArticle for changelog and docs — with its description and publish date,
  • a BreadcrumbList built from the navigation trail.

URLs are absolute when deployment.site is set. Pages marked seo.noindex are skipped.

Sitemap

Blume writes a sitemap.xml of every indexable page at build time. It needs an absolute deployment.site and lists every page except drafts, hidden, and noindex pages. On by default:

seo: {
  sitemap: true,
}

Ship your own public/sitemap.xml to take over — Blume never overwrites a file you place in public/.

Robots

Blume writes a robots.txt that allows all crawlers, declares your content signals, and adds a Sitemap: line pointing to the sitemap when one is available. On by default:

seo: {
  robots: true,
}
User-agent: *
Content-Signal: search=yes, ai-input=yes, ai-train=yes
Allow: /

Sitemap: https://docs.example.com/sitemap.xml

Content signals

The Content-Signal line — the emerging content-usage convention — declares how AI crawlers may reuse your docs. Blume emits it on by default with every signal set to yes, matching its stance that docs are open to humans and agents alike:

  • search — traditional and AI search indexing
  • aiInput — grounding / RAG at answer time
  • aiTrain — model training

Restrict any signal by setting it to false; the ones you leave out stay yes:

seo: {
  contentSignals: {
    aiTrain: false, // opt out of training, keep search + grounding
  },
}
User-agent: *
Content-Signal: search=yes, ai-input=yes, ai-train=no
Allow: /

Set contentSignals: false to drop the declaration entirely:

seo: {
  contentSignals: false,
}
PropType
seo.contentSignals?boolean | object

Content-Signal declaration. true or omitted emits all signals as yes; false drops the line; an object sets signals individually.

Typeboolean | object
contentSignals.search?boolean

Allow use for search indexing (search). Default true.

Typeboolean
contentSignals.aiInput?boolean

Allow use for AI grounding / RAG at answer time (ai-input). Default true.

Typeboolean
contentSignals.aiTrain?boolean

Allow use for AI model training (ai-train). Default true.

Typeboolean

Content signals express a preference, not access control: they tell well-behaved crawlers how you’d like your content used, and it’s on the crawler to honour them.

Ship your own public/robots.txt to take over.

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